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Utilizing Content Marketing to Build a Personal Brand as a Researcher Utilizing Content Marketing to Build a Personal Brand as a Researcher Personal branding has become the name of the game. As said recently by Forbes , “Branding isn’t just for companies and corporations. Professionals are managing...

4 Forms of Content Marketing for Researchers 4 Forms of Content Marketing for Researchers Over the past few weeks, we have been discussing the value of content marketing for scientific researchers. Content marketing has the ability to help researchers expand their audience and build topic authority...

Starting a Scientific Research Blog in 2023 Starting a Scientific Research Blog in 2023 Thanksgiving has just passed and the New Year is quickly approaching. As we have discussed in previous blogs, fundraising is only going to become more difficult in 2023. Content marketing is a great way to...

How to turn research into content marketing: Step 1, Start Blogging How to turn research into content marketing: Step 1, Start Blogging It is an exciting time of the year as we are racing into the holidays and the end of 2022. Universities will soon be on winter breaks, and professors and students...

What does research look like as content marketing? For years, marketers have been famously stating that “content is king.” Content marketing has enabled individuals and organizations across all industries to position themselves as market leaders and industry experts by sharing valuable information...

Improve Research Funding in 2023 with Content Marketing Improve Research Funding in 2023 with Content Marketing Raising Funding Raising research funding is not easy; it’s time-consuming and tedious yet critical for the growth of universities, research organizations, and teaching hospitals. That...

Research funding is your lifeblood—how can you get more of it? Becoming a Top Research Institution America’s top research universities all have something in common: money. While teaching and research are the stated dual objectives of R1 and R2 universities, obtaining funding necessary to fuel...

How Much Money are You Leaving on the Table? How Much Money are You Leaving on the Table? The Many Benefits of Commercializing Academic Research Much of the research that belongs to universities is not commercialized today. This may be due to the lack of financial support, a misunderstanding of how...

Collaboration in Research: Why it Matters Collaboration in Research: Why it Matters Research visibility - making research available, searchable and easily discoverable online - is essential to attracting new and broader sources of funding to your lab, center, department or institution. How Does...

Findable Research is Fundable Research Research visibility - making research available, searchable and easily discoverable online - is essential to attracting new and broader sources of funding to your lab, center, department or institution. How Does Visible Research Attract More Funding? For...